Operators, Not
Service Providers.
We are a privately held holding company that owns and operates ecommerce businesses across platforms. We have no clients, no agency model, and no interest in short-term plays.
A Holding Company
Built for the Long Term
Dyma was founded on a simple conviction: that the best ecommerce businesses are built by operators who think like owners. We acquire stores we plan to improve and keep, and we build brands we intend to run for years rather than flip after the next revenue milestone.
Our portfolio spans multiple platforms and product categories. Each business benefits from centralised operational infrastructure: shared supplier relationships, logistics systems, platform expertise and a team with deep experience running ecommerce at scale.
"Our mission is to build a diversified portfolio of profitable ecommerce businesses, acquired at fair value, operated with discipline and held with conviction."
How We Think
and How We Work
We Buy Right or We Don't Buy
Every acquisition is evaluated on fundamentals. We don't overpay for momentum and we don't acquire businesses we can't genuinely improve. Discipline at the point of purchase compounds over a decade.
Operations Are the Edge
The businesses we acquire often underperform not because of the product but because of operational gaps. Our infrastructure in sourcing, fulfilment and platform management is where we create real value.
Built to Last, Not to Exit
We don't manage our portfolio toward an exit. We manage it toward performance. Brands that compound quietly over time are worth more and are more satisfying to build than fast flips.
Straightforward in Every Deal
When we acquire a business, we are direct about our process, our valuations and our intentions. Sellers deserve to know what happens to what they've built. We operate accordingly.
Centralised Operations.
Decentralised Brands.
Each brand in our portfolio maintains its own identity, voice and customer relationship. Behind the scenes, they share Dyma's operational backbone.
This means faster sourcing, better unit economics, consistent fulfilment and a team that already knows how to navigate platform algorithms, policy changes and seasonal demand before these become problems.
It is the difference between owning a collection of isolated stores and operating an actual portfolio.
The People
Behind the Portfolio
Marcus Chen
Chief Executive Officer
Sarah Lindqvist
Head of Acquisitions
James Okonkwo
Head of Operations
Elena Vasquez
Head of Growth